Digital Marketing Goals

  • Do your goals set for digital marketing covers all the bases ?

  • A good set of digital marketing goals cover a range of different measures to help set, review and control performance across all digital
    marketing activities

  • Here are 5Ss of digital marketing to check you are covering the whole digital marketing, not just sales

Sell- Increase Sales

  • Begin with your most important transactions which lead to revenue and profits

  • You should increase trust through boosting trust in the online purchase along with free delivery

  • Nowadays, more leads are achieved through online marketing business

Speak

  • Make efforts to get close to customers through participation and dialogue

  • Digital channels are communication channels which engage your audience through digital marketing tools

  • Digital channels work best when joined with other channels

  • For reaching and influencing your audience, you must create detailed conversion or budget models

Serve

  • Natural places for people to visit and get answers of their questions are:
    ○ The company website
    ○ Social Customer Service

  • You must always pay attention towards quality customer service you offer

  • You also need customer satisfaction goals to assess how you are at customer service and improve further

Save Costs

  • You must show value you gain through online cost savings to reduce service costs save on
    traditional media like print and post

  • It is most relevant to the multichannel retailer or service company who can set goals on number of catalogues downloaded and service transactions

Sizzle

  • Building your brand online is Sizzle

  • Involving sizzle in your digital marketing will really help your sales and speak goals

  • Levels of satisfaction and proposals are key goals of sizzle

  •  So, to deliver sizzle you must invest in social media and community platforms

Conclusion

  • To know you are on the track, you must know where you are heading

  • Setting the right goals for digital marketing is not so easy

  • So, you must make sure that you cover the whole bases of digital marketing through these 5Ss

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