Digital Marketing

  • Digital marketing is the promotion of products or brands via one or more forms of electronic media.

  • Digital marketing is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.

Key Components Of Digital Marketing

  • Website.

  • Blogs.

  • Internet banner ads.

  • Pay-per-click advertising.

  • Email marketing.

  • Social media marketing.

  • Mobile marketing.

Why Digital Marketing?

  • Gives potential reach global audiences in a jiffy.

  • Encourages interactivity with buyers and solicit instant feedback.

  • Helps to manage and uplift the business and the launch.

  • Digital marketing gives the brand more time and space to tell its story.

  • Helps to build greater brand development by targeting large audience.

  • It goes from planning to execution more quickly.

  • Cost effective and easy to measure the ROI.

  • Welcomes interaction from your audience.

  • Campaigns can be easily adjusted/scaled up or down.

  • Works well with social networks.

  • It’s more affordable than traditional marketing.

Benefits Of Digital Marketing Vs. Traditional Marketing

Digital marketing methods are faster, more practical and versatile than the traditional ones

  • Level playing field

  • Reduced cost

  • Simple to measure

  • Real time results

  • Refinement of your strategy

  • Brand Development

  • Far greater exposure

  • Viral

  • Greater engagement

Benefits Of Digital Marketing Vs. Traditional Marketing

  • Search Engine Optimization

  • Search Engine Marketing

  • Social Media Marketing

  • Content Creation

  • Digital Display Advertising

  • Retargeting and Remarketing

  • Mobile Marketing

  • Interactive Marketing

  • Viral Marketing

  • Email Marketing

  • Affiliate Marketing

  • Digital Media Planning and Buying

  • Web Analytics

Challenges For Consumer Goods Industry

  • Location

  • Design

  • Promotion

  • Competition

  • Pricing Policy

Challenges For Consumer Goods Industry

  • Start by defining your brand.

  • When building your brand, think of it as a person.

  • Create Unique, Compelling Content.

  • Have a Unique Blog Design.

  • Showcase your best work.

  • Fully integrate social media in your site.

  • Be innovative, bold and daring – stand for something you believe in

  • Monitor brand’s reputation, and be ready to respond.

  • Be persistent in finding and targeting your niche.

  • Be good at communicating visually with your customers.

  • Have a Unique Free Offer.

  • Add a Facebook ‘Like’ Box.

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