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Marketing

Effective Lead Management Process-Inbound Marketing

By | Marketing, Outbound Marketing | No Comments

Introduction

  • Generating high quality leads is the first challenge for B2B marketers.

  • When you implement Inbound Marketing for your company you will typically see increase in lead generation.

  • Inbound Marketing is such an effective and powerful strategy for your business.

Effectiveness of Inbound Marketing

  • Inbound Marketing can certainly increase the generation of quality leads.

  • Inbound Marketing is best marketing strategy, with it’s proven track record.

  • This strategy may also generate more low-quality leads.

  • Generating low quality leads is, in and of itself, a good thing.

Attributes of an Inbound Marketing Process

  • Clearly Defined Channel.

  • Clear High Probability Indicators (HPI).

  • Increase Lead.

  • Maintain Service Level Agreement (SLA).

  • Clear Nurturing Process.

Clearly Defined Channel

  • For marketers it is important that they clearly define each stage of their channel.

  • Areas that should be clearly defined are :

    1. Visits to your website

    2. Lead

    3. Marketing Qualified Lead (MQL)

    4. Sales Qualified Lead (SQL)

  • Marketers should define categories within each level of the channel and provide a more detailed explanation

Clear High Probability Indicators(HPI)

  • Marketers should challenge, customers thinking and create a stronger impression that will lead to action.

  • Clear HPIs provide focus for your marketing and sales efforts.

  • It allows for greater alignment and more effective action.

Increase Lead

  • Clear process for assessing both the company and the contact needs to be in place to increase leads.

  • Generating leads is your biggest barriers amongst all for growth.

  • You tend not to consider and prepare what you have to do when your lead velocity increases.

Maintain Service Level Agreement (SLA)

  • An effective service level agreement (SLA) has three minimum criterias :

    1. Clearly lays out the protocols

    2. Provide clear definitions for each stage of the channel.

    3. Lays out clear targets and measurements

  • You can start with these three criteria and evolve from there, if you don’t have an SLA.

Maintain Service Level Agreement (SLA)

  • The power of building out a Clear Nurturing Process is that it builds predictability and scalability into your growth efforts.

  • If you want to see the returns from your marketing and lead
    generation investments effective nurturing is a required.

Conclusion

  • Inbound marketing is most powerful and effective marketing strategy for your business.

  • Inbound Marketing is required, if you want to see the returns
    from your marketing and lead generation investments.

6 Small Lead Generation Experimentation You Must Grow Right Now

By | Marketing | No Comments

Objectives

  • Engage more leads in less investment

  • Target social media like Facebook Dark Posts

  • Try to attract clients with the landing page forms

Add Subscriber Forms at the End of Blog Posts

  • Try to add a subscriber form at the end of blog post

  • Instead of CTA button use subscriber button

  • Subscriber form helps to raise the conversion with lead generation

Evaluate content of your titles properly

  • Whenever you begin to create a new section of content, try to create 7-8 alternative titles and then choose a perfect one

  • A suitable title plays an important role
    to boost your promotion

Make A Better Use Of Dark Posts From Facebook

  • You can use Facebook’s Dark posts to analyze potential ROI with low budget

  • If you are a beginner then dark posts provides you a simpler way for advertising on social media

Forward-Looking Profile For Landing Page Forms

  • Landing page forms minimizes the number of form fields

  • It helps to raise the client’s conversion ratio

  • By using this you can show important fields only and can make questions much attractive

Use Proper Colour For CTA Buttons

  • Generally red button surpass the green button

  • So there is need to work hard when you selects colour for CTA button

  • Normally the existing will give better result use that one

Present Your Content Relatively

  • Always try to put your content in relative manner

  • To engage lead generation there is need to put a set of contents those are logically interconnected

  • So client always feels like he is visiting a single place,which avoids confusion

Conclusions

  • By using these things you can raise your lead flow within a month only

  • There is no need for much resource

  • This raises client’s conversion ratio

  • So simply we get much opportunity to connect with client.

Setting Goals for Digital Marketing

By | Digital Marketing, Inbound Marketing, Marketing, Outbound Marketing | No Comments

Digital Marketing Goals

  • Do your goals set for digital marketing covers all the bases ?

  • A good set of digital marketing goals cover a range of different measures to help set, review and control performance across all digital
    marketing activities

  • Here are 5Ss of digital marketing to check you are covering the whole digital marketing, not just sales

Sell- Increase Sales

  • Begin with your most important transactions which lead to revenue and profits

  • You should increase trust through boosting trust in the online purchase along with free delivery

  • Nowadays, more leads are achieved through online marketing business

Speak

  • Make efforts to get close to customers through participation and dialogue

  • Digital channels are communication channels which engage your audience through digital marketing tools

  • Digital channels work best when joined with other channels

  • For reaching and influencing your audience, you must create detailed conversion or budget models

Serve

  • Natural places for people to visit and get answers of their questions are:
    ○ The company website
    ○ Social Customer Service

  • You must always pay attention towards quality customer service you offer

  • You also need customer satisfaction goals to assess how you are at customer service and improve further

Save Costs

  • You must show value you gain through online cost savings to reduce service costs save on
    traditional media like print and post

  • It is most relevant to the multichannel retailer or service company who can set goals on number of catalogues downloaded and service transactions

Sizzle

  • Building your brand online is Sizzle

  • Involving sizzle in your digital marketing will really help your sales and speak goals

  • Levels of satisfaction and proposals are key goals of sizzle

  •  So, to deliver sizzle you must invest in social media and community platforms

Conclusion

  • To know you are on the track, you must know where you are heading

  • Setting the right goals for digital marketing is not so easy

  • So, you must make sure that you cover the whole bases of digital marketing through these 5Ss

SEO For Manufacturing Industry

By | Digital Marketing, Inbound Marketing, Marketing | No Comments

Introduction

  • Its a fact that marketing is costly

  • Mass media such as print advertising and magazine costs a lot

  • Television or mainstream media of advertising is too expensive

  • ROI of these traditional marketing strategies is decreasing relative to increasing cost

Steps For SEO Keywords Practices

  • Generate a keyword list that include word phrases related to your business

  • Use Excel Spreadsheet

  • Collect huge data from each word

  • List them within the columns

Search SEO Keywords By Google Keyword Tool

  • Sign up using your Google account

  • Surely add an access for Google analytics, Webmaster Tools and Google Adwords

Steps In Adwords

  • Adwords is aimed to collect paid terms

  • It behaves same as for SEO words

  • No need to Pay Per Click

  • In Google Adwords click Tools and Analysis > Keyword Tool

  •  Enter your keyword list in text box titled Word or Phrase

  • Your list will be sort by Global monthly searches

Steps In Adwords(Continued)

What you want:-

  • Relatively Low competition

  • High monthly searches

  • This is best tool for searching relevant words

  • Enter the data in spreadsheet

  • On the basis of significance, low competition and high monthly searches target the 20 top keywords

Wind Up The Spreadsheet

  • Now to know your actual baseline ranking search your keywords on Google

  • 4th column of your spreadsheet should have position number

  • Google has 10 search results on each page

  • Accordingly determine your position number

  • Don’t count paid results on the top or side of page

Hands On Digital Marketing For Manufacturing Industry

By | Digital Marketing, Marketing | No Comments

Agenda

  • Know social channels your audience prefers

  • How to engage the prospects?

  • Research the markets

Knowing The Social Channels That Your Audience Prefers

  • Twitter

  • Facebook

  • Google+

  • Pinterest

  • LinkedIn

  • Youtube

Engaging The Prospects

  • An Invite

  • Your Book

  • Fruit Basket

  • Gatekeeper Goodies

  • A Free Service

Market Research

  • Observational Research

  • Data Collection To Data Analysis

  • Mobile Market Research Methods

  • Biometric Market Research Techniques

  • Prediction Markets

  • Virtual Shopping

  • Live Audience Response

Checklist For Hosting A Webinar For Education Industry

By | Marketing | No Comments

Agenda

  • Importance Of Conducting Webinars

  • Why are checklists important?

  • Build your very own Webinar Checklist: Step-By-Step

  • Q & A

Checklist

  • Topic Selection

  • Speaker Selection

  • System To Use

  • Schedule

  • Picking Up The Team

  • Points To Consider

  • Practices

  • Before-During-After Webinar

Topic Selection

  • Pick a topic that segments your prospects for you

  • Pick a topic that gives you a reason to follow-up

  • Pick a topic that you can repurpose for different crowds

Speaker Selection

  • Make sure the speaker has experience presenting on a webinar

  • Make sure they are subject matter experts

  • Take a look at some of their past speeches and talks

Systems To Use For A Webinar

  • GoToWebinar

  • GoToMeeting

  • Adobe

  • BigBlueButton

Scheduling

  • Schedule it in a way more people can attend the event

  •  Notify Attendees on the event day so that they don’t miss it

Points To Consider

  • Keep the Target as narrow as possible

  • Broad Target can be too much for the audience in
    one session

Practice

  • Rehearse The Topic

  • Develop The Accent

  • Practice With The Tools

Ways To Conquer Content Marketing On linkedIn

By | Digital Marketing, Marketing | No Comments

Introduction

  • There are many a options to promote your content on linkedIn

  • But it is tough to determine which is the best and effective way to market your content

  • Paid advertisements are always there, but what if you don’t want to go for it

  • Omnepresent gives you the guide to master your content marketing on linkedIn

Promote With LinkedIn Network Update

  • Its one of the best and easiest way to promote your content on linkedIn

  • It is always helpful to keep you up in front of your target audience

  • If one can utilized the power of this, then even smaller things can make big difference

How Can I Share Updates

  • Sharing links of useful and interesting articles or videos to your audience

  • Add an attachment of document you think your audience might find helpful

  • Make the best out of mentions(@xyz), it helps you connect large and reach more

Long-Form Publishing

  • A new and better way to make your post reach out more and more

  • Can be shared with your followers and connections

  • Long-Form post can be searched off and on linkedIn

Benefits Of LinkedIn Publishing

  • Targeted audience with shared ideologies will connect with each other and involve in a two way effective communication

  • Your Post are notified to all your connection and followers, more sharing, more exposure

  • If your connection like your post, they will share it, leading it to more connection requests your ways

How To Publish On LinkedIn

  • State the purpose of your article, who is your target audience

  • Decide a strong title for your article, take time to brainstorm for a relevant title

  • Use proper and relevant image that gives a clear idea of the topic

How Can A Blog Post Be Promoted On Other Platforms

By | Marketing | No Comments

Content Helps In Promoting

  • Marketers these days promote more content to be in the highlights

  • Readable and shareable content is needed to be more promoted

  • Need to dedicate time and efforts in writing quality contents

  • Once the content is published you need to push it on all the possible platforms

Email Newsletters

  • Great way to stay in touch with valued blog readers

  • Its not always the case that people will always visit your blog, but its better that your mail is always there

  • Evergreen content will stay there for a longer time, say 6-10 months

Social Media Posts

Do you know?

  •  A large percentage of marketers indicate that social media is a key factor for the business?

  • Use the blog’s quotes and phrases when you promote your content on social media platforms

  • Use different versions of your post while putting them on social media.similar heading and structure will eventually get the people to unsubscribe you

Syndication of blog post

  • Blog post syndication means that the post needs to be promoted on websites with high traffic

  • Syndication will increase the blogs reach online

  • It will help you pull a lot of traffic which is especially needed when you are a startup

  • Choose the right target website which
    have your set of audience

Presentations on Slideshare

  • There are a large number of viewers on slideshare which makes it definately the place to
    promote blog post

  • It will increase your reach to more people and attract more viewers

  • It is much easy to create and share as well

  • You can directly share it from the same window  to your Facebook, Twitter and LinkedIn profiles

Video Versions of Blog

  • Video is one more way to boost up your presence.

  • You can post videos to boost your presence on the social media

  • It could be a learning experience for the viewers as you could post tutorial based videos on certain topics as :
    ○How to post blogs,
    ○ Expert Interviews

  • Taking simple videos from phones are also beneficial, there is no need to invest on high quality equipments

Promote With Ebooks

  • Ebooks are not a source of revenue anymore.

  • But they are a great source of increasing your mailing list

  • It obviously can help you to convert your readers into your customers

  • Make a compilation of blog posts and collate them in a Ebook

  • You can create a good Ebook using Powerpoint

Implement Blogs With Templates And Checklists

  • Create a to-do list kind of checklist so that your readers can get more into implementing it.

  • Creating a PDF for them to download and read it offline and put your suggestions into actions

  • Like Ebook, templates and checklists are very simple to create using powerpoint

  • Give it for nothing in the beginning, once you get readers tied, Put Opt-In for them so they can download only when they subscribe

Seize With Webinars

  • Create a to-do list kind of checklist so that your readers can get more into implementing it.

  • Creating a PDF for them to download and read it offline and put your suggestions into actions

  • Like Ebook, templates and checklists are very simple to create using powerpoint

  • Give it for nothing in the beginning, once you get readers tied, Put Opt-In for them so they can download only when they subscribe

9 Benefits Of Having Responsive Website

By | Digital Marketing, Marketing | No Comments

Grow Your Mobile And Tablet Audience

  • Do you know, majority of website traffic coming from mobile devices

  • Start focusing on mobile and tablet users

  • OmnePresent’s latest web technologies allows you to serve different resolution specific content without redirecting or reload webpage

Return Of Your Investments

  • There is no additional cost for making your website responsive

  • Our core values ensuring that we adhere to web standards

  • With the addition of simple CMS and little tweaks in code it is as

    simple as reading this document

Increase Leads And Conversion

  • Your website is tool for your sales and in many cases it is the first

    impression of your company

  •  Responsive website will take care of your best first impression

  • OmnePresent will maintain your consistent brand and image, with the

    resulting positive impact towards your clients

Search Engines Love Responsive Site

  • Search engine grade higher based on how responsive your website is

  • When well organized content being served to the search engines through responsive framework, your website will get few bonus points from search

    engine’s algorithm

Save Your Time From Managing The Content

  • A fully responsive website means you need to create your content only

    once in your CMS

  • No need to write two different sets of content for mobile and web

  • Don’t change your marketing and business logic just because of your

    website framework is not responsive

Be Ready For The Future

  • The future of the internet is on mobile devices

  • Do you know in 2017 over 5 billion people will access web from mobile

  • These numbers are not to be ignored. Responsive website will surely help your business to grow

Same Design For All Devices

  • Responsive design help you to maintain same UI and content for all devices

  • Don’t serve your users different content for every pages

  • Provide them same look’n’feel for every devices from which they are accessing your website

Save Your Money

  • Maintain only one website not multiple. It saves half of your effort and money

  • Of course it is easier and faster making changes and creating new pages

  • Also save your time on website design. One for all, All for one

Increase Your Offline Browsing Experience

  • Almost all of the smartphones are HTML5 enabled means they have offline browsing capabilities

  • With that capability user can read your email newsletter even when they don’t have internet
    connectivity

  • OmnePresent will help you to increase your offline browsing
    experience

Increase Your Offline Browsing Experience

  • Almost all of the smartphones are HTML5 enabled means they have offline browsing capabilities

  • With that capability user can read your email newsletter even when they don’t have internet
    connectivity

  • OmnePresent will help you to increase your offline browsing
    experience

Tools To Grow E-Commerce Exponentially

By | Digital Marketing, Marketing | No Comments

What Does E-Commerce Tools Do

  • For every E-Commerce website promotion is must

  • Sales depend upon recognition, and recognition can be gained by promotion

  • These are some tools that can used :
    ○ Google Adwords
    ○ Google Analytics
    ○ Affiliate Marketing
    ○ Social Media Marketing
    ○ Content Marketing

  • Marketers can use these tools to
    promote their E-Commerce website

Google Adwords

  • Google Adwords help you in finding specific keywords for your websites seo service

  • Include negative keywords in order to avoid getting listed in unnecessary searches

  • It will help your target customers to reach you

  • You can optimizing your landing page with Google Adwords

  • Use “Conversion Tracking” to see what happens when a customer clicks your ads

  • It gives you details about purchase of products,
    newsletter signups and form submission by a
    customer

Google Analytics

  • Google Analytics provides you with real time reports about factors like
    o Site Traffic
    o Geographical locations of visitors
    o Details about OS and Browsers visitor are using
    etc

  • These reports provide insights about your online
    shopping stores website

  • Audience Reports are important as you get
    information that could be helpful in planning yourbusiness flow according to the need of the hour

Affiliate Marketing

  • “Refer and Earn” is the motto of Affiliate Marketing

  • Affiliate Marketing means rewards for referring new visitors and converting
    them

  • It helps marketers in working to achieve rewards by seeking attention
    of visitors towards your business

  • Promote others and earn rewards is the main idea of affiliate marketing

  • It is a commission based effective marketing strategy

Social Media Marketing

  • Integration of social sharing into your marketing campaigns strategy is must to
    have

  • Another social media marketing factor that could be a beneficial is being available on every social media possible

  • Email Marketing is yet another form of converting your visitors into customers

  • Customer reviews and ratings can be published to promote your E-Commerce website

Content Marketing

  • Create sensible content that should be relevant for your E-Commerce Business

  • Make sure your content is SEO specific, make sure that you have included relevant keywords to your content

  • Post your content on portals like Startups, Meetups and Groups

  • Promote your content on social media groups such as on Facebook

  • Always include a link back to your E-Commerce
    website so that users can find you easily