Digital Marketing

8 Beneficial tips for Social Engagement

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Social Media Goals

  • It’s important to take a look at their business goals,objectives and key results for organization

  • This helps to work toward meeting and impacting the company’s overall goals

  • The social media goals are often around increasing engagement and traffic to your site

  • This helps to grow community and improving customer service

Engagement Metrics

  • Organizations should know how to use social media to reach goals for their organization

  • The social engagement can impact the business by increasing traffic, growing brand awareness, talking with community members, showing your voice

  • But engagement is not as simple as, followers

How To Track Engagement Rate

  • You can determine the engagement rate per follower, per channel, you can then work to improve those rates

  • If organization improves the engagement rate,the traffic to the site from social has probably increased

How To Report Social Engagement

  • You need to use the social engagement information to help meet your organization’s social goals

  • The reporting should be such a way that shows performance over time and helps everyone understand what’s going on from a social perspective

Action Plan For Community

  • The first thing to do is create a community action plan

  • Create action plan for community is a quick and easy way to see reach your goals at any given time

  • Action plan shows us how we’re doing against our goals

Use Emails

  • The organization can also send out a monthly email to the entire staff which shows their engagement rates

  • Emails can also shows traffic from the social channels, as well as a few other community metrics

What To Do Next?

  • Capturing the data is the easy part, the tough part is to do actual work with it

  • Determine when to make changes, what works, and what doesn’t work

Search Engine Optimization For Education

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Search Engine Optimization

  • Search Engine Optimization is the process of managing web content in a manner that elevates page rankings in search engines.

  • In web designing, search engine optimization play an vital role.

  • It is the process of managing the web pages.

  • It helps in optimizing the huge websites of colleges and universities.

How Google’s Search Engines works…?

      • There are some steps of google search engines

        1. Crawling and Indexing the web pages.

        2. Providing Information.

        3. Find Content

      • The Google review four things to rank the web page

        1. Popularity of the page

        2. Authority of the page

        3. Location of the page

        4. Relevance of the page

Search Engine Optimization Approaches

    • There are two types approaches of search engine optimization.

      1. Off-Page Optimization

      2. On-Page Optimization

1. Off-Page Optimization

    • Off-page optimization gives natural search

    • It refers to external activities of the web page like.

      1. Link Building

      2. Social Media

      3. Social Bookmarking

2. On-Page Optimization

  • It is used for managing websites.

  • There are some factors in on-page optimization which are controlled by coding of web page.

  • It includes HTML tags, meta tags.

Ingeniux CMS

    • Ingeniux CMS is Content Management System which is used to design the modern web.

    • Following are the ways which helps to optimize the search.

      1. Hire the experts to update page content.

      2. Make use of meta data.

      3. Use structured URL’s.

      4. Support to CSS standards which helps to make menus.

Target SEO Keywords and Phrases

  • We have to target the important keywords, which audience use it while searching.

  • We have to use a specific word in the title to see pages in google index.

  • It is a achievable thing, if a result gives a set of pages with equal or lesser page strength then the website.

Paid Search

  • It is the best way to direct the traffic to the landing page.

  • You can use A/B method for optimization.

  • Following are some activities related to search engine marketing.

    1. Paid search advertising

    2. Pay per click (ppc)

    3. Cost per click (cpc)


  • Search engine optimization is the important part of web designing and marketing.

  • It is the way to maximize earnings from web traffic.

  • It increases the visibility.

  • It is cost-effective way of marketing.

Digital Marketing For Consumer Goods Industry Reinvented

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Digital Marketing

  • Digital marketing is the promotion of products or brands via one or more forms of electronic media.

  • Digital marketing is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.

Key Components Of Digital Marketing

  • Website.

  • Blogs.

  • Internet banner ads.

  • Pay-per-click advertising.

  • Email marketing.

  • Social media marketing.

  • Mobile marketing.

Why Digital Marketing?

  • Gives potential reach global audiences in a jiffy.

  • Encourages interactivity with buyers and solicit instant feedback.

  • Helps to manage and uplift the business and the launch.

  • Digital marketing gives the brand more time and space to tell its story.

  • Helps to build greater brand development by targeting large audience.

  • It goes from planning to execution more quickly.

  • Cost effective and easy to measure the ROI.

  • Welcomes interaction from your audience.

  • Campaigns can be easily adjusted/scaled up or down.

  • Works well with social networks.

  • It’s more affordable than traditional marketing.

Benefits Of Digital Marketing Vs. Traditional Marketing

Digital marketing methods are faster, more practical and versatile than the traditional ones

  • Level playing field

  • Reduced cost

  • Simple to measure

  • Real time results

  • Refinement of your strategy

  • Brand Development

  • Far greater exposure

  • Viral

  • Greater engagement

Benefits Of Digital Marketing Vs. Traditional Marketing

  • Search Engine Optimization

  • Search Engine Marketing

  • Social Media Marketing

  • Content Creation

  • Digital Display Advertising

  • Retargeting and Remarketing

  • Mobile Marketing

  • Interactive Marketing

  • Viral Marketing

  • Email Marketing

  • Affiliate Marketing

  • Digital Media Planning and Buying

  • Web Analytics

Challenges For Consumer Goods Industry

  • Location

  • Design

  • Promotion

  • Competition

  • Pricing Policy

Challenges For Consumer Goods Industry

  • Start by defining your brand.

  • When building your brand, think of it as a person.

  • Create Unique, Compelling Content.

  • Have a Unique Blog Design.

  • Showcase your best work.

  • Fully integrate social media in your site.

  • Be innovative, bold and daring – stand for something you believe in

  • Monitor brand’s reputation, and be ready to respond.

  • Be persistent in finding and targeting your niche.

  • Be good at communicating visually with your customers.

  • Have a Unique Free Offer.

  • Add a Facebook ‘Like’ Box.

Ideas To Improve Facebook Likes

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  • First try to increase “Likes” on your webpage.

  • Simply it will increase count of your Facebook fans and make you more searchable.

  • Then you need to convert these fans into customers.

Facebook Page : Reachable Information

  • To increase your count of Facebook fans.Your page’s every section
    should contain helpful and valid content.

  • Also make sure these content should be understandable, people stop reading something if it doesn’t make sense.

Facebook Like Box On Blog & Website

  • Add Facebook’s like box on your blog and webpage.

  • Remove all barriers for your live contacts to like your page.

  • Try to build your Facebook page discoverable and tempting as much as possible.

Send Facebook Like Invites

  • Dig for the contacts, who spend more time on Facebook.

  • Remember all the invites will not be accepted once, send them at regular intervals to your contacts.

Integrating Facebook Into Offline Communication

  • Use sticker on your web pages.

  • Also use Facebook url to promote your page.

  • In your all offline business integrate links of your web page.

Invite Staff Members To Like And Share The Facebook Page

  • Ask your staff members to like your official page on Facebook.

  • Then you need to give response on the content, whatever they post.

  • This response will help to appreciate them for more likes.

Use Twitter & Linkedin For Cross Promotion

  • Add the links of your twitter & LinkedIn accounts on your Facebook page.

  • Try to perform a strategic cross promotion.

  • Encourage your LinkedIn connections and Twitter followers to stay in touch with you on different networks.

Post Relevant Content

  • Always try to deliver good and valuable content.

  • If you are looking for long-term relationship with your Facebook Fans, then you need to post or publish valuable content.

  • For this purpose you can use your own news feed also.

Become An Active User

  • Don’t accept the things from others, if you can’t do.

  • Simply, if you are looking for more likes, then you also need to be active on network.

  • Try to make conversion on network, and also give response on others updates.

Use Facebook Ads To Spread Out

  • If you have budget for this kind of ads, then it can increase your fan base.

  • It could give you the benefits of insights and help you converts fans into leads.

  • You can put these ads in news feed to make yourself reachable.


  • Increased Facebook likes are really the good way to create engagement, and then convert these fans into customers.

  • This is a proper strategy to grow your business by making yourself reachable through Facebook.

Content Management System

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  • Content Management System came into discussion in the web development industry because of its benefits

  • It can have multiple meaning depending on the scenarios and the person’s or project objectives

  • It is seen if anyone talk in the industry about Content Management System or Enterprise Management System, he/she is more likely referring one of them

Content Management System: Definition #1

  • Content Management system is an application, that provides

    • potential for multiple users with different permissions level to manage content

    • data or information of a website project

    • application for internet/ intranet

  • Creating, editing, archiving, publishing, collaborating on, reporting, distributing website
    content, data and information refers to managing content

Content Management System: Definition #2

  • Content Management System is a web application that provides capabilities for multiple users with
    different permission levels to manage web page without HTML knowledge

  • Examples of this Application which provides web page editing capabilities are

    • Create, Edit, Publish, Archive web Pages

    • Create, Edit, Publish, Archive articles

    • Create, Edit, Publish, Archive press releases

Enterprise Content Management System

  • When someone talk about enterprise content management system, he/she talk of any of the following

    • A Content Management System application with believable track record designed to serve and support the needs of a large size organisation or a large content management system

    • An application provides a full-scale Content Management System with multiple functionalities, adjusted for a company’s organization and processes

    • It explains processes of organization like organizing and accumulating documents, and other content

Special Discounts

  • There are many third party sites that provides offers for your side, whether you want it or not, customers will use them.

  • Instead, why not create a special discount page and list it into your menu.

  • Whether it’s a 30% off on select items or 10% on whole order, if you give offers on site, the users will definitely use them.

Setting Goals for Digital Marketing

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Digital Marketing Goals

  • Do your goals set for digital marketing covers all the bases ?

  • A good set of digital marketing goals cover a range of different measures to help set, review and control performance across all digital
    marketing activities

  • Here are 5Ss of digital marketing to check you are covering the whole digital marketing, not just sales

Sell- Increase Sales

  • Begin with your most important transactions which lead to revenue and profits

  • You should increase trust through boosting trust in the online purchase along with free delivery

  • Nowadays, more leads are achieved through online marketing business


  • Make efforts to get close to customers through participation and dialogue

  • Digital channels are communication channels which engage your audience through digital marketing tools

  • Digital channels work best when joined with other channels

  • For reaching and influencing your audience, you must create detailed conversion or budget models


  • Natural places for people to visit and get answers of their questions are:
    ○ The company website
    ○ Social Customer Service

  • You must always pay attention towards quality customer service you offer

  • You also need customer satisfaction goals to assess how you are at customer service and improve further

Save Costs

  • You must show value you gain through online cost savings to reduce service costs save on
    traditional media like print and post

  • It is most relevant to the multichannel retailer or service company who can set goals on number of catalogues downloaded and service transactions


  • Building your brand online is Sizzle

  • Involving sizzle in your digital marketing will really help your sales and speak goals

  • Levels of satisfaction and proposals are key goals of sizzle

  •  So, to deliver sizzle you must invest in social media and community platforms


  • To know you are on the track, you must know where you are heading

  • Setting the right goals for digital marketing is not so easy

  • So, you must make sure that you cover the whole bases of digital marketing through these 5Ss

SEO For Manufacturing Industry

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  • Its a fact that marketing is costly

  • Mass media such as print advertising and magazine costs a lot

  • Television or mainstream media of advertising is too expensive

  • ROI of these traditional marketing strategies is decreasing relative to increasing cost

Steps For SEO Keywords Practices

  • Generate a keyword list that include word phrases related to your business

  • Use Excel Spreadsheet

  • Collect huge data from each word

  • List them within the columns

Search SEO Keywords By Google Keyword Tool

  • Sign up using your Google account

  • Surely add an access for Google analytics, Webmaster Tools and Google Adwords

Steps In Adwords

  • Adwords is aimed to collect paid terms

  • It behaves same as for SEO words

  • No need to Pay Per Click

  • In Google Adwords click Tools and Analysis > Keyword Tool

  •  Enter your keyword list in text box titled Word or Phrase

  • Your list will be sort by Global monthly searches

Steps In Adwords(Continued)

What you want:-

  • Relatively Low competition

  • High monthly searches

  • This is best tool for searching relevant words

  • Enter the data in spreadsheet

  • On the basis of significance, low competition and high monthly searches target the 20 top keywords

Wind Up The Spreadsheet

  • Now to know your actual baseline ranking search your keywords on Google

  • 4th column of your spreadsheet should have position number

  • Google has 10 search results on each page

  • Accordingly determine your position number

  • Don’t count paid results on the top or side of page

Hands On Digital Marketing For Manufacturing Industry

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  • Know social channels your audience prefers

  • How to engage the prospects?

  • Research the markets

Knowing The Social Channels That Your Audience Prefers

  • Twitter

  • Facebook

  • Google+

  • Pinterest

  • LinkedIn

  • Youtube

Engaging The Prospects

  • An Invite

  • Your Book

  • Fruit Basket

  • Gatekeeper Goodies

  • A Free Service

Market Research

  • Observational Research

  • Data Collection To Data Analysis

  • Mobile Market Research Methods

  • Biometric Market Research Techniques

  • Prediction Markets

  • Virtual Shopping

  • Live Audience Response

Ways To Conquer Content Marketing On linkedIn

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  • There are many a options to promote your content on linkedIn

  • But it is tough to determine which is the best and effective way to market your content

  • Paid advertisements are always there, but what if you don’t want to go for it

  • Omnepresent gives you the guide to master your content marketing on linkedIn

Promote With LinkedIn Network Update

  • Its one of the best and easiest way to promote your content on linkedIn

  • It is always helpful to keep you up in front of your target audience

  • If one can utilized the power of this, then even smaller things can make big difference

How Can I Share Updates

  • Sharing links of useful and interesting articles or videos to your audience

  • Add an attachment of document you think your audience might find helpful

  • Make the best out of mentions(@xyz), it helps you connect large and reach more

Long-Form Publishing

  • A new and better way to make your post reach out more and more

  • Can be shared with your followers and connections

  • Long-Form post can be searched off and on linkedIn

Benefits Of LinkedIn Publishing

  • Targeted audience with shared ideologies will connect with each other and involve in a two way effective communication

  • Your Post are notified to all your connection and followers, more sharing, more exposure

  • If your connection like your post, they will share it, leading it to more connection requests your ways

How To Publish On LinkedIn

  • State the purpose of your article, who is your target audience

  • Decide a strong title for your article, take time to brainstorm for a relevant title

  • Use proper and relevant image that gives a clear idea of the topic

9 Benefits Of Having Responsive Website

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Grow Your Mobile And Tablet Audience

  • Do you know, majority of website traffic coming from mobile devices

  • Start focusing on mobile and tablet users

  • OmnePresent’s latest web technologies allows you to serve different resolution specific content without redirecting or reload webpage

Return Of Your Investments

  • There is no additional cost for making your website responsive

  • Our core values ensuring that we adhere to web standards

  • With the addition of simple CMS and little tweaks in code it is as

    simple as reading this document

Increase Leads And Conversion

  • Your website is tool for your sales and in many cases it is the first

    impression of your company

  •  Responsive website will take care of your best first impression

  • OmnePresent will maintain your consistent brand and image, with the

    resulting positive impact towards your clients

Search Engines Love Responsive Site

  • Search engine grade higher based on how responsive your website is

  • When well organized content being served to the search engines through responsive framework, your website will get few bonus points from search

    engine’s algorithm

Save Your Time From Managing The Content

  • A fully responsive website means you need to create your content only

    once in your CMS

  • No need to write two different sets of content for mobile and web

  • Don’t change your marketing and business logic just because of your

    website framework is not responsive

Be Ready For The Future

  • The future of the internet is on mobile devices

  • Do you know in 2017 over 5 billion people will access web from mobile

  • These numbers are not to be ignored. Responsive website will surely help your business to grow

Same Design For All Devices

  • Responsive design help you to maintain same UI and content for all devices

  • Don’t serve your users different content for every pages

  • Provide them same look’n’feel for every devices from which they are accessing your website

Save Your Money

  • Maintain only one website not multiple. It saves half of your effort and money

  • Of course it is easier and faster making changes and creating new pages

  • Also save your time on website design. One for all, All for one

Increase Your Offline Browsing Experience

  • Almost all of the smartphones are HTML5 enabled means they have offline browsing capabilities

  • With that capability user can read your email newsletter even when they don’t have internet

  • OmnePresent will help you to increase your offline browsing

Increase Your Offline Browsing Experience

  • Almost all of the smartphones are HTML5 enabled means they have offline browsing capabilities

  • With that capability user can read your email newsletter even when they don’t have internet

  • OmnePresent will help you to increase your offline browsing